Blog | Blue Totem Communications

PR vs. Marketing: Key Differences & How They’ve Evolved

Public relations (PR) and marketing have always been integral to building a strong, recognisable brand, but their roles have evolved...

5 Tips from a Boutique PR Agency in Collaborating with Influencers

Introduction In today's digital landscape, influencer marketing has emerged as a powerful tool for businesses to reach their target...

Selecting the Best Public Relations (PR) Agency for you

Introduction In the bustling metropolis of Singapore, where businesses compete fiercely for attention, public relations (PR) plays a...

7 Questions: Eileen Kang on Being a PR Practitioner and an Influencer

In '7 Questions', Eileen Kang, Account Executive shares what it's like to be an influencer and a PR practitioner at the same time.

5 Things to Consider Before Holding a Media Event

Holding a media event may come to mind for brands and organisations who want to rally awareness, launch a product, announce an important...

Mastering PR Campaigns in the Digital Era: Strategies for Success

There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public...

How Public Relations Can Be Crucial in Navigating Singapore’s Competitive Business Landscape

Photo by Jisun Han on Unsplash In Singapore's thriving and fiercely competitive business ecosystem, standing out amidst the crowd is a...

#YahooEarthDay: Making sustainability (and digital decluttering) everyone’s business

In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering

Creating Engaging B2C Content for PR: Strategies for Success

Amid shrinking attention spans and a fast-paced digital landscape, crafting engaging content is important to any successful B2C public...

Unlocking Success: How PR Empowers Start-ups to Thrive

The start-up scene is vibrant in Southeast Asia, particularly in countries such as Singapore and Malaysia. This is thanks to factors such...

5 Things to Prepare Before Launching a PR Campaign in 2023

In the ever-evolving landscape of public relations, staying ahead of the game is crucial for achieving success. As we dive into 2023,...

5 PR Strategies To Boost Your Social Media Tactics In Singapore & Malaysia

In today's digital age, social media has become an essential tool for businesses looking to maintain or improve their reputation. With...

A Positive Image: The Role of PR in Reputation Management for Businesses in Singapore and Malaysia

In an age where anything can be said by anyone and spread like wildfire, reputation management is more important than ever before,...

4 Effective Public Relations Strategies to Showcase Your Brand Purpose in Singapore

In today's world, brand purpose has become more important than ever before. According to studies, a strong brand purpose can influence...

5 Proven Strategies To Build Strong Media Relations In Singapore

If you're launching a new product or service, having strong media relations can be the key to spreading the word about your campaign....