Blog | Blue Totem Communications

PR vs. Marketing: Key Differences & How They’ve Evolved

Public relations (PR) and marketing have always been integral to building a strong, recognisable brand, but their roles have evolved...

Introduction In today's digital landscape, influencer marketing has emerged as a powerful tool for businesses to reach their target...

Introduction In the bustling metropolis of Singapore, where businesses compete fiercely for attention, public relations (PR) plays a...

In '7 Questions', Eileen Kang, Account Executive shares what it's like to be an influencer and a PR practitioner at the same time.

Holding a media event may come to mind for brands and organisations who want to rally awareness, launch a product, announce an important...

There are different ways to capture attention for your brand and get people talking. In today’s digitally-first world, digital public...

Photo by Jisun Han on Unsplash In Singapore's thriving and fiercely competitive business ecosystem, standing out amidst the crowd is a...

In observance of this year’s World Earth Day theme, Blue Totem Communications helped Yahoo raise awareness about digital decluttering

Amid shrinking attention spans and a fast-paced digital landscape, crafting engaging content is important to any successful B2C public...

The start-up scene is vibrant in Southeast Asia, particularly in countries such as Singapore and Malaysia. This is thanks to factors such...

In the ever-evolving landscape of public relations, staying ahead of the game is crucial for achieving success. As we dive into 2023,...

In today's digital age, social media has become an essential tool for businesses looking to maintain or improve their reputation. With...

In an age where anything can be said by anyone and spread like wildfire, reputation management is more important than ever before,...

In today's world, brand purpose has become more important than ever before. According to studies, a strong brand purpose can influence...

If you're launching a new product or service, having strong media relations can be the key to spreading the word about your campaign....