Gen Z makes up 30% of Singapore's population and is predicted to represent a quarter of the Asia-Pacific population by 2025. As Gen Z...

Thought leadership is an increasingly important tactic to establish credibility and influence within an industry. These days, it’s...

Today, consumers are more powerful than ever. As digitalisation ramped up in recent years, people demand more from the brands they...

New product or service along the way? One of the ways to create awareness for your latest campaign and ensure wide reach is through...

Two years after COVID-19 hit the world, we are witnessing the various efforts geared towards recovery – from the successful rollout of...

Since the COVID-19 pandemic struck in 2020, consumers and audiences have all been forced indoors in a bid to prevent the further spread...

After living with COVID-19 for over a year, Southeast Asian countries continue to deal with resurges in cases and periodical lockdowns,...

You may have gotten a call or an email from a journalist who wants to interview you for a story. A media interview signals that there’s...

Sometimes, it’s unexpected – one social media post or review can draw unwanted attention and affect the conversation surrounding your...

To celebrate 2021 International Women's Day, PR firm Blue Totem Communications helped beauty and skincare giant L'Oréal reaffirm its...

From fake news being paraded as facts online, to troll accounts and manipulated videos, social media and the internet have helped give...

You may think that public relations (PR) is not a top priority for your business right now. Yet the business scene in Southeast Asia is...

Much emphasis has been placed on globalisation in recent years, thanks to digital strides and the rise of social media. At any given...

Photo Credits: @sugar73, @vinvola and @theperfectfather They were Yahoo Mail users in their youth. Today, how can Yahoo Mail continue to...

The idea of tapping influencers isn’t new, especially when it comes to creating traction and engagement for your brand. The rise of...